I wore a lot of hats on this project. Since we were building a brand new team, building this demo was as much about fleshing out our processes and plans for the different phases of development as it was about building a showcase. As one of two dedicated artists on the project, I had ownership over creative choices as well as technical direction, so I worked on everything from sequential planning and concept to implementation in ue5.
One thing we did explore that I will not advise in the future was the use of stabile diffusion, specifically MidJourney. It was brand new technology at the time, and it was part of our due diligence to explore its usefulness, but we found its ethical issues too large to ignore.